Research Paper Topics In Marketing Management

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

  • The effects of pharmaceutical dispensing pattern on consumer store patronage

  • Table turnover augmentation: variables affecting the time spent in dining experience

  • A comparative study on application of advertising through cell phone framework among various types of goods and services

  • Market entry strategy in an emerging market using Country of Origin information

  • Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands

  • Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands

  • Effect of self-placement of habitual buying products on their sales

  • Determinants of consumer buying behavior through mega stores in (country name)

  • Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products

  • Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)

  • Customer Delight in banking

  • To identify service quality gaps in banking sector: A comparative study of local and foreign banks

  • Effects of occupational status on women food buying and cooking behavior

  • Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)

  • Effects of gender on family buying decision

  • Effects of recession on consumer buying behavior

  • Factors effecting positive and negative word of mouth in restaurant industry

  • The effect of brand image on consumer taste preference

  • The effect of recession on promotional activities

  • The effect of recession advertising

  • Factors effecting level of impulse buying

  • Effects of technology change on information seeking habits of individuals

  • Effects of product and consumer characteristics on free sample trail/usage

  • Consumer response to unethical retailer behavior

  • Relationship between consumers internal usage practices and awareness to internal advertising

  • Effects of consumer response to in store promotion on brand image and purchase intention

  • Attitude of people in different roles towards direct marketing

  • The impact of counterfeit brands on consumers acceptance of original brands

  • The effects of product, market and organizational characteristics on market research practices

  • A comparative study of sellers and buyers in market acceptability of licensed software

  • Affect of deceptive advertising on consumer loyalty in telecom sector

  • Factor affecting educationist/scientist response to patent registration

  • Consumer awareness and usage of E-banking transactions through mobile phones

  • The effects of advertising research practices on the advertising performance of companies

  • Impact of performance commitment on customer’s evaluation of product quality

  • Relationship between packaging characteristics and consumer brand preference

  • Relationship between marketing research, customer knowledge and company sales

  • Effect of product innovativeness and trial ability on new product adoption

  • Relationship between corporate image and mobile phone advertising

  • Shelf spacing competition: A comparative analysis of local and international brand

  • Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories

  • A consumer decision making  model in the automobile industry of (country name)

  • Factors behind brand switching in the telecom industry

  • Consumer purchase behavior in out-of-stock situations at retail outlets

  • Understanding consumer response towards sales promotion in the fast food industry

  • Factors influencing customer satisfaction in health care services

  • Impact of congruity between self-concept and brand image on brand preference in the automobile industry

  • The impact of brand extension on brand personality

  • The impact of personal involvement on store brand selection

  • A four dimension approach to attitude measurement

  • Sustainable competitive advantages in hospital industry

  • Customers evaluation of perceived value of service rendered by physician consultant

  • Studying consumer reactions to the Von Restorff effect

  • Effect of personal and personality characteristics on sales performance

  • Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)

  • The revival of radio advertising in (country name): A comparative study of advertiser and consumer

  • The effect of corporate characteristic on the choice of CSR

  • Relationship between organization characteristic and organization response to Gray market

  • The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising

  • A study of waste management and recycling in (country name)

  • The effects of publicity source characteristics on consumer belief

  • The effects of search engine optimization on marketing performance of the companies

  • Impact of parent brand image on the brand extension of the firm

  • Impact of nutritional labeling on the consumer buying behavior

  • Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation

  • Impact of communication on service brand evaluation

  • Factor affecting compulsive buying behavior in credit card consumer

  • The effects of consumer environmental consciousness and environmental friendliness on brand preference

  • Factor influencing customer retention in hotels

  • The impact of different sales promotion tactics on consumer of GSM networks in terms of usage

  • Effect of in-store shelf spacing on purchase intent

  • Role of outdoor advertising in brining awareness and developing perception for social causes

  • Factors behind use of plastic money in (country name): A study of consumer behavior

  • To evaluate the packaging variables and their impact on consumer preference in soft drink

  • A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent

  • The impact of customer expectation service on gender basis

  • The impact of fashion involvement and hedonistic consumption tendency on buying behavior

  • Impact of mood on brand recall and attitude of brand placement in television program

  • The effect of customer relationship management on customer retention

  • The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants

  • Relationship between store image and consumer preferences towards store brand

  • A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets

  • Consumer buying behavior in shopping stores: impact of store dimensions and demographics

  • Brand awareness and brand attitude as the predictors of market share

  • Impact of advertising and price sensitivity and consumer buying behavior

  • A study on consumer spending via credit cards

  • Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior

  • Effectiveness of integrated marketing communication with respect to consumer attitude towards brand

  • Influence of humor advertising on consumer brand perception

  • An association between advertising messages and content and the response of the children

  • An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice

  • The impact of marketing activities on the sales of pharmaceutical companies

  • Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory

  • To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation

  • To study the effects of housewife quality perception of ready to cook meal on their preference to use

  • To study the effects of offensive images and tests on ad recall, brand recall and brand image

  • To study the effects of brand relevance strategies on brand share and brand sales

  • To study the effect of branded ingredients on consumer perception

  • To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle

  • Published on Feb 03, 2016

    Marketing Research Topics or Ideas



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